Wel kanye has indeed lost sum of his brand of rap,hs consciousness brand! I thnk he realised that hs nt gona get any money coz if u luk at the rap scene commercial rap is taking over and geting a bigger slice of the sales. E.g. Common is a gud rapper bt a hungry rapper. Lil wayne is an awful rapper bt a rich son of a gun! Kanye has 2 adapt 2 changing markets! Personaly i hate the tracks he has feautured in recently eg. Swagga lyk us and Lollipop remix. Its wat i term bubble gum rap. It aint got

Any substance wat so eva! A terrible thng! He shud stick 2 making them beats!

Swagger Like Us is not bubblegum lol...and Kanye was never fully a conscious rapper anyway if at all lol.

yeah but nw hes bcumin a mess!