A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Steve Jobs

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.-
Steve Jobs.

why is that, even when civillans are running dry on money, still when a product flashes infront of them, they still buy. Most companies are smart, they know a product that will hit huge, so they go 4 it. No matter how bad economy is, etc. customers still shell out the money.