The color of happiness, wisdom, and imagination, Yellow is chosen by the mentally adventurous, searching for novelty and self-fulfillment. Yellow usually goes with a sunny and shrewd personality, with a good business head and a strong sense of humor. It is the color of intellectuality and all things to do with the mind. Yellow folks are usually clear and precise thinkers who have a good opinion of their own mental capacities and who have lofty ideals. They may at times tend to shun responsibility, preferring freedom of thought and action.